Why IT retailers should diversify into the telecom industry - February 2011
With communication convergence bringing on a whole new dimension to the enhanced codependence of IT and Telecom, it is imperative that technology retailers look to diversification into providing Telecom services as well. In order to maximize opportunities in a fast growing market, diversification is a must but moving from a sales based business model to a commission based business model brings with it a complete set of challenges. Diversification without considering telecom industry specific functionalities like commission reconciliation, Pricebook and industry specific workflows could hold a company back from growth, which is why industry specific software that encompasses these aspects and automates them in order to allow the business the best opportunity to grow is a must.

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